Earlier this month Beiersdorf launched Nivea Co-Lab, a crowdsourcing initiative which invites lateral thinkers and creative minds from the UK, Korea and Brazil to take part in an “ideas pitch.” The initiative is looking for fresh, powerful and culturally diverse ideas that use technology to bring people together and create real personal encounters in a digital world. Entrepreneurs, tech start-ups, universities, design academies and even the general public are invited to submit ideas ...